Overview The QuickBooks holistic search team is looking for a hands-on SEO and GEO Staff Marketing Manager to own and grow the organic search channel for QuickBooks. This is an individual contributor role with no direct reports, ideal for a subject matter expert who thrives on executing strategy and driving measurable results. You will be the key driver for all things SEO, responsible for developing and implementing a roadmap that increases relevant traffic and conversions. Responsibilities Full SEO and GEO lifecycle: conducting keyword research and competitive analysis, performing technical audits, optimizing on-page elements, and partnering with writers to shape a high-performing content strategy. Collaborate with product, engineering, and marketing partners to prioritize and launch initiatives, ensuring SEO best practices are embedded in projects. Lead holistically with the SEO and GEO programs to drive revenue growth, new customer acquisition, and ROI. Understand and employ SEO techniques such as organic content strategy, on-page optimization, and technical SEO. Contribute to innovation, learning, and test plans to develop/optimize landing pages. Analyze search marketing campaign performance and user behavior to derive insights and recommendations using internal and external data sources (e.g., Brightedge, Botify, Google Search Console, Adobe Analytics, and other in-house tools). Proactively implement holistic search strategies for SERP savings and lead testing ideas and insights. Work with analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop metrics, and drive measurement and analysis. Evaluate and identify new opportunities to prioritize fast experimentation and learning. Qualifications 6+ years of SEO experience, with at least 4 years focused on technical SEO. Proven ability to develop and scale a data-driven SEO strategy, including optimization for AI-powered search and GEO. [Generative engine optimization] Entrepreneurial “test and learn” mindset and passion for trends and algorithm shifts. Excellent communication and organizational skills; able to present strategies and results to stakeholders at all levels. Experience with A/B testing, landing page optimization, and customer segmentation. Strong prioritization and deadline management in a fast-paced environment. Positive, results-driven attitude and collaborative approach. Direct experience with mid-market B2B SEO campaigns is a plus. Experience managing SEO and content agencies or vendors is a plus. BA/BS degree in a relevant field or equivalent work experience. What you’ll get / Compensation Intuit provides a competitive compensation package with a strong pay-for-performance approach. The expected base pay range is Southern California $150,500.00 - $203,500.00. This position is eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and location. Intuit conducts regular pay comparisons to support fair pay for employees. Additional Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development #J-18808-Ljbffr Intuit
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