Job Description

Job Description

Position Title: Video Content Creator

Location: Charlottesville, VA

Reports to: Director of Marketing / Content Manager

About Greenwood Homes

At Greenwood Homes, we design homes for real life. Real homebuyers, real routines, real beauty in day-to-day moments. We want our visual content to be more than marketing: it’s the story we tell about what life feels like in our homes and communities. It’s educating and empowering our buyers so they feel comfortable choosing us to build their home. We’re looking for a visual storyteller who can help us convey our vision by creating great video content.

Who You Are

You’re a creative professional with a few years of real-world production experience and a passion for lifestyle storytelling. You thrive on capturing meaningful moments and you know how to turn those moments into content that resonates. You bring positive energy and professionalism to every project.

You might be a great fit if you’re:

• Comfortable with shooting and editing in fast-moving marketing environments
• Passionate about visual storytelling and lifestyle branding
• Organized, resourceful, and proactive
• Someone who brings creativity, integrity, and a sense of fun to the team
• A strong communicator who values collaboration and good vibes
• Excited to experiment, learn, and grow with a brand

Key Responsibilities

• Produce at least 2 videos per week on average using Greenwood Homes’ content framework
• Handle all aspects of video production, including shooting, editing, and post-production
• Work closely with Content Manager and Director of Marketing to integrate video into the greater content strategy
• Coach and prep team members and customers to feel comfortable and confident on camera, helping them become on-screen brand ambassadors
• Organize a digital asset library and maintain consistency in naming, metadata, workflow
• Ensure that video content is optimized for various platforms, including YouTube and social media
• Stay current on trends (short-form video, reels, TikTok-style content)
• Occasionally assist with staging or styling (coordinate with interior/design)
• Travel locally to communities and model home sites and monthly to our markets in Raleigh-Durham, NC and Hampton Roads, VA

Qualifications & Skills

• Portfolio of photography + videography showing technical & aesthetic skill
• Proficiency in tools: Adobe Creative Suite (Lightroom, Photoshop, Premiere / After Effects or similar)
• Experience with video editing, color grading, motion graphics a plus
• Ability to conduct research and identify needed equipment for Greenwood to purchase
• Ability to operate and maintain proper levels of calibration of cameras, audio and video recorders, and other production equipment.
• Embrace of new technology as it develops
• Basic understanding of branding and marketing concepts, including tracking of video marketing metrics
• Drone / aerial videography license & experience, or ability to get one
• Strong understanding of lighting, composition, visual storytelling
• Excellent time management, ability to juggle multiple shoots, post production, and staying on schedule
• Comfortable working independently and as a member of a team
• Very detail-oriented and able to identify quality issues in audio and video
• Understanding the basics of social media and video hosting
• Reliable travel capability (vehicle, willingness to go onsite)
• Experience in real estate, architecture, lifestyle content a plus

Salary & Benefits

• $65,000-$75,000 Annually based on experience
• Health / dental / vision benefits
• 401(k) with company match
• Paid time off
• Cameras and other gear provided by company
• Car stipend for work travel
• Professional development opportunities (workshops, trainings)

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